It is recommended to have good dirt trapper walk off mats at all entrances to reduce the amount of walked-in dirt onto your carpet. These should be cleaned regularly. Regular vacuuming, particularly the high traffic areas at entrances and doorways will extend the life of your carpet. Immediate attention should be paid to spills and soiling. Annual hot water extraction (steam cleaning) is suggested. A reputable professional is recommended to ensure the correct use of cleaning detergents etc.